Overview
This promo video highlights Gong Cha’s best-selling drinks, gives a behind-the-scenes look at how pearl milk tea is freshly made, and shows the final serving process. The goal was to not only promote popular menu items but also help customers better understand the quality and care that goes into each drink. Throughout the video, I made sure to maintain Gong Cha’s personality and branding by keeping the visuals clean, vibrant, and aligned with the brand’s youthful and friendly image.
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Real Footage
The video also quickly walks viewers through what customers see as soon as they enter the store, including the Gong Cha logo signage, employees preparing drinks behind the counter, and the overall dining area. This short introduction helps create a welcoming first impression and gives viewers a realistic sense of the in-store experience.
Best Sellers
I highlighted must-have options to help customers quickly understand what to choose from among the many drink choices. I noticed that many people I met were not familiar with bubble tea and often felt overwhelmed by the menu. To make it easier, I featured Gong Cha’s top five best sellers as simple and reliable recommendations.
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How To Make
After that, the video zooms in on the pearl milk tea to show the step-by-step process of how the drink is made. This gives viewers and Gong Cha customers a clearer understanding of the ingredients and preparation process. By showing how the signature pearl milk tea is made, it helps build more trust and appreciation for the quality behind the drink.
Branding + CTA
At the end of the video, I included Gong Cha’s brand message, “Brewing Happiness,” to reinforce the brand’s core value and emotional appeal. By highlighting this message, I wanted to remind viewers that Gong Cha is not just selling drinks, but creating enjoyable and memorable moments.
I also added a clear call to action at the end to encourage customers to visit the store and try the featured best sellers themselves. This helps the video feel complete, leaving viewers with a strong brand impression and a direct invitation to experience it in person.
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