Overview
I realized that Sephora doesn’t usually create graphic-based promotional videos, so I chose this brand to explore that direction and see how it could work visually. I wanted to experiment with a more design-driven approach while still keeping the brand identity strong and recognizable.
In this advertisement, I focused on showcasing Sephora’s identity, highlighting the wide range of brands available in-store, and also giving insight into the online shopping experience. This helps present Sephora not just as a beauty retailer, but as a complete beauty destination both in-store and online.
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After Effect Techniques
Through this project, I wanted to show my range of skills in After Effects by creating a fully graphic-based advertisement. I used techniques like masking, dynamic movements, zooming in and out, animated number changes, and other motion effects to make the visuals more engaging. This allowed me to demonstrate both my technical abilities and my creativity in bringing a brand to life through motion graphics.
Brand Consistency
By including phrases like “We Belong to Something Beautiful” and “A Global Beauty Leader and Innovator,” I wanted to reflect Sephora’s core brand identity. These messages highlight the idea that beauty is inclusive and not limited by gender, race, disability, or any other differences.
It reinforces that everyone is beautiful in their own way, and positions Sephora as a leader and innovator in the beauty industry that supports diversity and inclusivity.
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Quick Online Order User Journey
The graphic user journey shows how simple and convenient the shopping process is — users can easily browse by scrolling, click on the products they want, and complete their purchase in just a few steps. I wanted to clearly communicate how smooth and user-friendly the online experience is.
At the end, I showed the option to either pick up in store or have the products delivered to your home. This not only highlights flexibility and convenience, but also encourages viewers to visit Sephora, whether online or in person.